Should My Wannabe Influencer Friend Stop Exploiting People for Content?

The Prosecution: Beth

At times she films me while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of a decade, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, she feels the need to record everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be dragged into it. Sometimes I'm captured while I’m eating, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a jumpscare: I might be bare-faced, an awkward face or be captured while eating. It feels invasive.

She also expects me to film her at inopportune moments. Often I'm in conversation to another person, or we’ll just be spending time in the street. I feel like our friendship has transformed into me serving as her free crew. She could easily employ someone if she wanted high-quality content. Upon mentioning my unease about the situation, she dismissed it. I've been invited to several brand events, which was nice, but that doesn't compensate for all the time and effort I spend helping her make content.

I appreciate that she has helped me with my career in design, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but sometimes I feel that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and record me laughing with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also want to experience it without being filmed, altered, or shared for an viewers. I am not a prop for her online persona.

The Other Side: The Content Creator's View

I want Beth to see that the content we produce together can get us a foot in the door.

I am passionate about creating videos. It’s not just a pastime; it's integral to who I am. Producing content and sharing my life online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your interests. I admire people on social platforms who execute that style of informal, self-made film-making.

Content creation is my version of living actively: noticing the details, posting them with an viewership that appreciates the craft behind it. It's never my aim to make Beth uncomfortable. Bringing her to professional gatherings was my way of offering access, providing her a chance to experience behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I want her to see the benefits the work we make together can achieve: a foot in the door. I know not everyone enjoys being filmed, but often unplanned moments is what makes material authentic. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but companions support one another in minor capacities. My assumption was filming a clip now and then would be enjoyable for Beth. Innovation flourishes in partnership, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly sometimes is part of how I record our time together.

I value Beth’s friendship profoundly and want to avoid making videos to come between us. I am ready to find middle ground: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This isn’t about control, it’s about expressing my perspective while still considering hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a companion film you. I get that it's her job, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. If Marielle loves creating, that doesn't imply all those around her is willing material. She must to respect Beth’s privacy.
Another reader, 26

Marielle might love making content and displaying her life online, but it’s not for everybody. It was kind she has helped Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the priority in your friendship. Foster some authentic memories, where true emotions are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Both seem confused as to where the line is. The answer lies not in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their bond?

Isaiah Anderson
Isaiah Anderson

A certified meditation instructor and wellness coach with over a decade of experience in mindfulness practices.