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TikTok is introducing a new feature that enables them to lessen the quantity of AI-made media appearing in their streams. This initiative comes as the service announced that it now features over 1 thousand million AI-generated clips.

Testing and Rollout

The update is being tested over the next few weeks before a global release. This development aligns with a surge in AI-generated material, spurred by emerging AI video creators.

AI Content on Other Platforms

Studies have shown that approximately 10% of the most rapidly expanding content creators on another major platform exclusively feature AI-generated videos. A large amount of this content is considered “AI slop”, a term for poor-quality, mass-produced content that is often absurd or bizarre.

Based on user feedback that numerous viewers like content made with AI tools, ranging from AI artwork to informative clips, and we aim to provide users the ability to increase or decrease of that, according to their own choices,” said a spokesperson.

Scale of AI Content

The service shared that there are now over a billion videos on its network labeled as AI-generated. Overall, in excess of 100 mn pieces of content are uploaded to the app each day, making clips made by AI a limited part of its overall inventory.

Customizing Your Feed

Members will be capable of limit or boost the volume of AI content they see by opening the content preference feature in the platform and picking the AI content topic. Other topics that currently be modified under the tool cover current affairs, fashion, beauty, and movement.

AI Disclosure Rules

Its guidelines oblige content makers to identify lifelike AI-made content, and it forbids harmful deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.

Furthermore, the platform will from now on apply an “AI-made” label to content produced via its built-in AI features, or identified by an cross-platform project for spotting content made by AI. This step is designed to help prevent users from seeking to bypass the tagging system.

Responsible AI Funding

The platform is furthermore establishing a two million dollar awareness program for experts and organizations to create informative material about responsible artificial intelligence. This program will assist non-profit groups specializing in training programming and robotics.

Content Safety Approach

TikTok has supported its safety measures, amid controversy over proposals to lay off a large number of safety staff in the UK. TikTok is set to cut 439 jobs in its trust and safety team in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by automated systems.

A trust and safety lead stated that people-led review would still have a role, but automated tools can protect employees by filtering out the most harmful content before it is viewed by staff. TikTok announced a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to intervention by its machine learning processes.

It is vital to combine staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”